To know Generation Z, which will determine the future of humankind, and connect it to business | Smart Work Research Institute

When I was watching a quiz show on TV the other day, I was asked, "How many new generations will follow the millennials?" The performer answered "Gen Z!" And answered correctly, but I was surprised that Generation Z, which I did not think was a familiar word yet, was recognized enough to be asked in a quiz show. rice field.

Generation Z refers to the generation that was born between 1997 and 2012 and is now 9 to 24 years old. Based on Canada's best-selling novel "Generation X: Tales for Accelerated Culture" (written by Douglas Coupland), he named "Generation X" born in 1965-80, and then 1981-1995. This is because the year born was "Y generation" and the following 1997-2012 birth was "Z generation". The Y generation is now 26 to 38 years old, and since they became adults in the early 2000s, that is, in the millennial (millennial), they are also called "millennials", and this is the more common name. Millennials have been familiar with personal computers, pagers (small information terminals), mobile phones, and the Internet since childhood, and have high IT literacy, and have been called "digital natives."

Generation Z is, of course, a digital native, but it can also be said that there was a smartphone when it was born.