According to a survey by Counterpoint, the replacement cycle is getting longer especially for high-end models. T, Verizon, T-Mobile, Sprint) averaged just 4.5%. Year-over-year growth in unit sales was made by aggressive manufacturers in the low-end segment. OnePlus and Google tapped into the demand for flagship models that had previously flowed to LG and Samsung by introducing models that were more than $200 cheaper than those made in South Korea, Counterpoint said.
In terms of sales by model, Apple's iPhone XR continues to perform well and ranks at the top. Sales of the iPhone 8 and iPhone 7 also increased in the second quarter, and the iPhone's main prepaid model has shifted from the iPhone 6s to the iPhone 7, Counterpoint explained. Regarding the reason for Samsung's sales decline, Jeff Fieldhack, research director at Counterpoint, said that the sales of the Galaxy S10 stalled in the second quarter.
Galaxy S10 got off to a good start, but now it's showing signs of slowing down. The S10e didn't live up to expectations from the start, while the S10 Plus and S10 have also been slowing down. Consumers are holding on to their handsets in anticipation of more 5G-capable handsets in the second half of 2019 and into 2020.
The majority of smartphone displays are 6-inch or larger, and most of Apple and Samsung's flagship models are 6-inch. As mentioned above, the number of mid- to low-priced models with 6-inch displays is increasing. According to Counterpoint, the market share of 6-inch and larger displays reached 43% in the second quarter.
Source: Counterpoint Technology Market Research(lunatic)--PR--
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